Sep 7
In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he'll start talking about.) Much of that reputation comes from radio being tough to track. On one hand, radio does work. Businesses do notice an increase in sales when they add radio to the mix. However, radio doesn't test well. In surveys and ...
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Sep 6
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix. This article assumes that the reader knows what a banner ad looks like, but do you know how they work, and how you can derive benefit from them? Let's define a few terms before answering these questions. 1. 'Page views' or 'page impressions.' These terms are interchangeable ...
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Sep 5
There are a variety of advertising options available to online business owners small and large. There's traditional banner advertising, text ads of both static and contextual varieties, popups and popunders, layer ads and pay-per- click search engine advertising. For just about any business looking to advertise online, pay-per-click search listings should come first and be used to their maximum potential before investing elsewhere. They are the foundation of most online advertising plans, ...
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Sep 4
There are a variety of advertising options available to online business owners small and large. There's traditional banner advertising, text ads, popups and popunders, and pay per click search engine advertising. For just about any business looking to advertise online, pay-per-click search listings should come first before advertising elsewhere. They are the foundation of online advertising plans, delivering the most precise targeting. The way Pay Per Click Search Engines work are that the ...
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Sep 3
It occurred to me today, while driving along a road that I travel quite regularly that a lot of home business people are missing out on great low cost and almost free advertising. Why did I come to this realization while driving down that road that I've driven down time and time again? Because I read the same sign that I read each and every time I drive that road - "Ron Bus Equipment Rentals Open Mon-Sat". There is a multitude of inexpensive ways to advertise and generate leads for your ...
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Sep 2
Copyright 2004 ISORegister, Inc. As you begin marketing and promoting your online business you are going to run into some unbelievable advertising opportunities. Generally speaking if the ad offering sounds too good to be true--It is. There are companies that will tell you they will get you listed in the top 10 search engines or place your link on millions of sites or they will get you listed in the top 10 returns of search engines. This last one sounds similar to the first, but there is a big ...
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Sep 1
I sat down with a client recently and went through the steps involved in setting up an online advertising campaign. The first meeting was a bit slow as we spent the entire time going over the terminology associated with online ad campaigns. Here's a sampling of what we had to cover before we could begin to work on the terms of the deal. What types of ads are there? Everyone has heard of banners, and often that term is used for any online ad, but there's more to it than that. The Interactive ...
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Aug 31
December 7, 2004 ' According to a recent survey of vacation rental Brokers and property managers from different regions of the U.S., most expressed the value in advertising on the Internet and cited a generous return on investment as their biggest expectation from it. Eighty-eight percent of those Brokers advertise their vacation rentals on the Internet and most (41%) spend between $1,000-$5,000 dollars per year on Internet advertising. All but one of the 27 Brokers surveyed said they had ...
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Aug 30
Well this has been a busy day. I am truly fatigued. So I may cut my writings today short, but not cheap. We set a sales record today and entered more new printing orders than any other day since our inception in 1989. Today was a banner day'great. What I want to write about today was advertising' 1) When should I advertise? 2) How should I advertise? 3) How much of a budget should I allow? These are the three BASIC questions each business needs to answer before listing in any advertising ...
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Aug 29
So you've decided that maybe, just maybe, the rat race isn't for you. So what are your alternatives? I suppose you could quit society, move to a remote area and live off the land. But I'm going to go ahead and assume that's not an option. What is an option is starting your own home based business. Millions of people around the world are already discovering the financial and time freedom that comes with owning a home business. Easier said than done, you say! Of course it is! Everything is ...
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